At
Nextzela,
we
specialize
in
App
Store
Optimization
(ASO)
strategies
that
propel
your
mobile
applications
to
the
top
of
app
store
search
results.
Our
data-driven
ASO
services
help
you
increase
organic
downloads,
improve
visibility,
and
maximize
your
app's
potential
in
both
Apple
App
Store
and
Play
Store.
With
proven
methodologies
and
continuous
optimization,
we
ensure
your
app
stands
out
in
the
crowded
marketplace
of
over
5
million
apps.
Why App Store Optimization
Is Critical For Success?
Key Benefits of
App Store Optimization
Increased Organic Downloads
Boost organic installs by 150-300% through improved search visibility and conversion optimization
Higher Search Rankings
Rank in top positions for relevant keywords that your target users are actively searching
Reduced User Acquisition Costs
Lower CPI by up to 50% through organic growth versus paid advertising campaigns
Better Quality Users
Attract users actively searching for your app type, resulting in higher retention rates
Improved Conversion Rates
Optimize listing elements to convert 20-40% more browsers into installers
Global Market Reach
Localized ASO strategies to penetrate international markets and expand user base
Competitive Advantage
Outrank competitors and capture market share through strategic optimization
Enhanced Brand Visibility
Build brand recognition through consistent top rankings and professional presentation
Cross-Platform Growth
Coordinated optimization across iOS App Store and Google Play Store
Sustainable Long-term Results
Build compound growth through continuous optimization and algorithm adaptation
Comprehensive ASO
Services
ASO Audit & Analysis
Comprehensive evaluation of your current app store presence and optimization opportunities
- Current Ranking Analysis
- Competitor Benchmarking
- Keyword Gap Analysis
- Conversion Rate Assessment
- Technical ASO Review
Keyword Research & Optimization
Data-driven keyword strategy to maximize search visibility and relevance
- Keyword Discovery
- Search Volume Analysis
- Difficulty Assessment
- Long-tail Keywords
- Semantic Optimization
Metadata Optimization
Strategic optimization of all textual elements for maximum impact
- Title Optimization
- Subtitle/Short Description
- Description Enhancement
- Keyword Integration
- A/B Testing
Visual Asset Optimization
Design and optimization of visual elements to maximize conversion rates
- Icon Design & Testing
- Screenshot Optimization
- Preview Video Creation
- Feature Graphics
- Promotional Assets
Ratings & Reviews Management
Strategic approach to improve ratings and leverage user feedback
- Review Response Strategy
- Rating Improvement
- Sentiment Analysis
- Review Prompts
- Negative Review Management
Localization & International ASO
Expand globally with culturally adapted app store optimization
- Market Research
- Cultural Adaptation
- Language Localization
- Local Keyword Research
- Regional Testing
A/B Testing & Experimentation
Data-driven testing to optimize conversion rates and user acquisition
- Store Listing Experiments
- Icon A/B Testing
- Screenshot Variations
- Description Testing
- Performance Analysis
Competitor Analysis & Monitoring
Stay ahead with continuous competitive intelligence and market insights
- Competitor Tracking
- Keyword Monitoring
- Feature Analysis
- Pricing Strategy
- Market Positioning
Performance Tracking & Reporting
Comprehensive analytics and insights to measure ASO success
- Ranking Reports
- Download Analytics
- Conversion Tracking
- ROI Analysis
- Custom Dashboards
Why Choose Nextzela for
App Store Optimization
Proven ASO Track Record
500+ apps optimized with average 250% increase in organic downloads
Data-Driven Strategies
Advanced analytics and machine learning for predictive keyword optimization
Dual Platform Expertise
Specialized strategies for both iOS App Store and Google Play Store
Creative Excellence
Award-winning design team for visual asset optimization
Continuous Optimization
Ongoing monitoring and adaptation to algorithm changes
Global Localization Expertise
Native speakers and cultural experts for 30+ languages
Transparent Reporting
Real-time dashboards and detailed performance analytics
Competitive Intelligence
Advanced competitor tracking and market positioning strategies
Conversion Rate Optimization
Scientific A/B testing to maximize install conversion rates
Holistic Growth Approach
Integration with user acquisition and retention strategies
Boost Your App Downloads
With Professional ASO
Ready to unlock your app's full potential? Partner with Nextzela's ASO experts to dramatically increase your organic downloads and reduce user acquisition costs.
Whether you're launching a new app or looking to revitalize an existing one, our proven ASO strategies deliver measurable results that impact your bottom line.
Get your free ASO audit today. Call (+94) 76-7274-081 or fill out our quick contact form to receive a comprehensive analysis of your app's optimization opportunities.
Boost Your App Downloads
With Professional ASO
Ready to unlock your app's full potential? Partner with Nextzela's ASO experts to dramatically increase your organic downloads and reduce user acquisition costs.
Whether you're launching a new app or looking to revitalize an existing one, our proven ASO strategies deliver measurable results that impact your bottom line.
Get your free ASO audit today. Call (+94) 76-7274-081 or fill out our quick contact form to receive a comprehensive analysis of your app's optimization opportunities.
Our ASO
Tools & Technologies
ASO Research & Analytics Tools:(7)
App Annie (data.ai)
Sensor Tower
AppTweak
Mobile Action
AppFollow
TheTool
ASO Stack
Visual Design & Testing Tools:(7)
StoreMaven
SplitMetrics
Adobe Creative Suite
Figma
Sketch
After Effects
Canva Pro
Analytics & Performance Tracking:(7)
Google Analytics
Firebase Analytics
Mixpanel
Amplitude
Adjust
AppsFlyer
Branch
Review & Reputation Management:(6)
AppFollow
Appbot
AppReviewBot
Zendesk
Freshdesk
Sentiment Analysis Tools
Localization & Translation:(6)
Lokalise
Crowdin
Phrase
POEditor
OneSky
Professional Translation Services
Competitive Intelligence Tools:(6)
App Radar
Priori Data
Market Intelligence
SimilarWeb
Ahrefs
SEMrush
Explore our comprehensive technology stack across different categories
We
work
with
customers
from
Europe,
the
United
States,
Canada,
Australia
and
other
countries.
App Store Optimization
Questions Answered
• Keyword Optimization: Ranking higher for relevant search terms
• Visual Optimization: Improving icons, screenshots, and videos
• Metadata Enhancement: Optimizing title, description, and other text elements
• Review Management: Improving ratings and user feedback
• Localization: Adapting for different markets and languages
• Conversion Optimization: Increasing the percentage of viewers who install
ASO is essential for organic app growth and reducing user acquisition costs.
• Keyword Changes: 1-2 weeks for initial ranking improvements
• Visual Updates: Immediate impact on conversion rates
• Rating Improvements: 2-4 weeks depending on review velocity
• Significant Growth: 2-3 months for substantial organic increase
• Market Leadership: 6-12 months for dominant positioning
Continuous optimization is key as app stores constantly evolve their algorithms.
iOS App Store:
• 30-character title limit with subtitle field
• Keywords field (100 characters) not visible to users
• Less weight on backlinks and web presence
• Stricter review guidelines
Google Play Store:
• 50-character title limit with short description
• No dedicated keyword field - uses full description
• Considers backlinks and web SEO signals
• More A/B testing options available
We customize strategies for each platform's unique algorithm.
• Seed Keyword Discovery: Identifying core terms related to your app
• Search Volume Analysis: Finding high-traffic relevant keywords
• Difficulty Assessment: Evaluating ranking competition
• Relevance Scoring: Ensuring keywords match user intent
• Long-tail Opportunities: Finding less competitive phrases
• Competitor Analysis: Identifying keyword gaps
• Localization Research: Keywords for different markets
• Trend Analysis: Seasonal and emerging search terms
• Accurate Expectations: Clear descriptions reduce uninstall rates
• Quality Users: Organic users typically have higher retention
• Better Targeting: Right keywords attract ideal users
• Visual Clarity: Screenshots showing actual app experience
• Review Insights: User feedback helps improve the app
• Localization: Native language increases engagement
Good ASO ensures users who download know exactly what to expect.
• Ranking Algorithm: Higher ratings improve search rankings
• Conversion Impact: 4+ star average increases installs by 540%
• Social Proof: Recent positive reviews build trust
• Keyword Source: Reviews provide keyword signals to algorithms
• Feature Opportunities: High ratings increase featuring chances
• Competitive Edge: Better ratings than competitors = more installs
We implement strategies to improve ratings while maintaining authenticity.
• App Icon: First impression affecting click-through rates
• Screenshots: 2-8 images showcasing key features and benefits
• Preview Videos: 15-30 second demonstrations (auto-play on iOS)
• Feature Graphics: Google Play promotional banner
• Promotional Graphics: For featuring opportunities
• Localized Visuals: Culturally adapted graphics
Each visual element is A/B tested for maximum conversion impact.
• Keyword Rankings: Position tracking for target keywords
• Organic Downloads: Install volume from search and browse
• Conversion Rate: Percentage of page views converting to installs
• Visibility Score: Overall search presence metric
• Category Rankings: Position in relevant categories
• Featured Placements: Editorial and algorithmic features
• Cost Per Install: Organic vs paid acquisition costs
• Retention Metrics: Quality of organic users
Monthly reports show progress across all key performance indicators.
• Quality Standards: Meeting platform design guidelines
• Performance Optimization: Ensuring smooth app experience
• Regular Updates: Showing active development
• Localization: Supporting multiple markets
• Unique Value: Highlighting innovative features
• Seasonal Relevance: Timing updates with events
• Developer Relations: Building platform relationships
Our strategies significantly increase featuring probability.
• Initial Audit: Complete analysis of current optimization
• Keyword Strategy: Research and implementation plan
• Metadata Optimization: Title, description, and keyword updates
• Visual Asset Creation: Icons, screenshots, and videos
• A/B Testing: Continuous conversion optimization
• Review Management: Response strategies and monitoring
• Competitive Analysis: Ongoing market intelligence
• Localization: Multi-market optimization
• Monthly Reporting: Performance tracking and insights
• Algorithm Updates: Adaptation to platform changes